This jam vendor has a waitlist. For JAM. Think about that.

Strawberry rhubarb, blackberry sage, peach habanero, the flavours are genuinely incredible, and yes, we did taste them. But the real mystery is how a small-batch preserves operation developed a six-month waitlist and a merch line before most startups settle on a logo. She swears it is all about the fruit. We believe her. Mostly.
The herb-garden lady who made ‘organic basil’ sound deeply exciting

She grows seventeen varieties of herbs on a half-acre plot and can explain the difference between Thai and holy basil in a way that somehow holds your complete attention for twenty minutes. Local chefs swear by her product. Local husbands now volunteer for the weekly grocery run for reasons they cannot fully articulate. The herbs are very good too.